Fears
that the makers of Star Trek Beyond are not doing enough to alienate the film's potential audience have spilled out of the boardroom, and onto the
internet, like the ugly bar-room brawl scene that opens Tron 3: The
Sisterhood of the Travelling Virtual Pants.
Sony
studio head-nodder, and Ghostbusters 2016 executive producer, Chad
Anderton Jr, said: “I have yet to see anything in the Star Trek
Beyond marketing that is deliberately insulting to fans, or to people
who might be curious about the movie. Admittedly the trailers weren't
particularly great, almost as if they didn't include the main plot
points and the best parts of the film. Clearly that's a mistake
rather than anything malicious. Other than the release of the theme
song by Rihanna, the thrust of the promotional campaign seems to have
been: 'You might enjoy this film if you like Star Trek or science
fiction.' What the fuck are these people playing at?
“As
anyone who had a crush on somebody at school knows, the best way to
get them to go out with you is to punch them hard in the shoulder. In
terms of the marketing for Ghostbusters, we felt that the best way to
build hype for the movie was for its stars to appear on TV chat shows
openly ridiculing the critics of the film's trailers as 45 year old,
unemployed losers, who live in their parent's basements and have
never known the touch of woman.
“Nerds
form a big part of the audience that the Ghostbusters reboot is aimed
at and our market research shows that this demographic responds best
to bullying and humiliation."
A
leaked email from Sony has revealed that the company is also
exploring legal options that might compel individuals who have
expressed a reluctance to see Ghostbusters, to attend a cinema
screening under the threat of a lawsuit. The email reads:
“In
order to more fully evaluate our position if members of the public
decline to engage with “Ghostbusters”, to panic-buy action
figures, or to purchase an extra large tub of slime green popcorn, it
has been requested that we identify “aggressive” litigation
counsel with whom we can consult to evaluate our alternatives and
strategize.”
45
year old shut in Michael J Evans said:
“Nothing
makes me want to see a film more than when its wealthy and successful
cast publicly shame and ridicule the direction that my life has
taken, while demanding that I spend the little money that I have on
the humiliation of watching their shameless studio cash as an act of
redemption for being such a sad loser. I guess that its time
to venture upstairs. I hope there is a good exchange rate on Good
Boy Points against the dollar.”
Evans
added
“Maybe
the film will be okay. I mean, judging by the trailers, the plot of
the original 84 movie is mostly still there. Plus if you squint
really hard, Melissa McCarthy kind of looks like Harold Ramis.”
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